State Fair Wine Program

Wine Wednesdays

Each Wednesday of the State Fair of Texas is Wine Wednesday and last Fair we talked Texas Wine with a lot of fun guests. Check out some of our videos from the 2018 Fair season and don’t forget to subscribe to our Facebook, Twitter and YouTube channels to be notified when our 2019 video go live!

Wine Wednesday Videos

From Your Texas Vines to Wine Glasses at the Fair

Agriculture is a key component to the mission of the State Fair of Texas. To showcase this growing sector of Texas agriculture, the Fair has expanded its wine program over the last several years. Not only does the Fair host Texas wines in the State Fair Wine Garden for all 24 days of the Fair, but we also leverage our communication channels all year to promote the Texas wine industry.

How can your winery be part of the State Fair of Texas?
The Fair offers two opportunities for Texas wineries to be showcased at the Fair.

  • Wine Garden Tasting Experience allows wineries to have an on-site presence for sampling at the Fair during a one to three-day dedicated window in the Wine Garden. Wineries can engage with Fair attendees and showcase their wines.
  • Blue Ribbon Selection are wines selected in the State Fair’s own wine competition. Twelve highly-rated wines are showcased all 24 days of the Fair in a dedicated tasting window for the Blue Ribbon Selection in the Wine Garden.

The State Fair of Texas is a great place to introduce your wine to millions of attendees. Each year, more than 2 million visitors enjoy the State Fair of Texas. Approximately, 12 percent of attendees stop by the State Fair Wine Garden to enjoy a glass of Texas wine. That’s a Big Tex size glass of wine! In addition to on-site exposure, the Fair also supports participating wineries through its communication channels (social media, website, and email marketing.)

For questions about the State Fair Wine Program, contact Melanie Linnear, Vice President Food Service. Email MLinnear@BigTex.com or call 214-421-8712.

For questions about the State Fair Wine Program, contact Melanie Linnear, Vice President Food Service. Email MLinnear@BigTex.com or call 214-421-8712.

Click the Image above for More Info

Click the Image above for More Info

Blue Ribbon Selection Wine Competition

To celebrate Texas agriculture, the State Fair of Texas started the annual Blue-Ribbon Selection Wine Competition in 2018. Twelve Texas wines selected to be part of this program will be showcased in a dedicated tasting window throughout the 24 days of the Fair.

The concessions operator for the State Fair Wine Garden will purchase needed inventory to execute paid daily tastings from the selected wineries at standard wholesale pricing. The concessions staff will execute the pouring program for the dedicated “Blue Ribbon” window. Wines will be sold in 1 fluid ounce samples, by the glass, and by the bottle inside the State Fair Wine Garden.

While wineries are not responsible for staffing the window, they are always welcome to come out to the Fair and engage with fans.

About the Competition

  • A blind panel of judges will select 12 wines to be featured as part of the GO TEXAN Blue-Ribbon Selection. The 12 wines will represent three categories – Red Wines, White Wines, and Rosés Wines. Five Reds, four Whites, and three Rosés will be selected each year.
  • Online registration for the Blue-Ribbon Selection will open March 25, 2019 through May 24, 2019.
  • State Fair must receive submitted bottles of wines by May 31, 2019 to be eligible for the judging.
  • Judging will take place the second week of June 2019, and selection will be publicly announced in late June.
  • The Texas Department of Agriculture is a partner of the State Fair of Texas on the Blue-Ribbon Selection. Wines do not have to be GO TEXAN members to enter and membership status does not impact results.

Participation in the Blue-Ribbon Selection

  • Wineries must register for the Blue-Ribbon Selection Wine Competition within the deadline dates. Submission wines must be received no later than May 31, 2019 to be considered in the competition.
  • Wineries can submit up to five entries per year (in total) in any of the three categories.
  • Wineries must submit four bottles of each submitted wine for judging.
  • Wines submitted must use at least 75 percent of Texas grapes in production to qualify as a Texas wine.

Visibility for Blue Ribbon Selection Wines
The twelve wines and wineries selected to be part of this program are showcased throughout the year by the State Fair of Texas, as well as during the 24 days of the Fair. Visibility includes:

  • Inclusion in press event and PR / social media announcement of the Selection in June.
  • Pictures of the bottles will be showcased on the State Fair of Texas Wine Garden page on BigTex.com.
  • Featured in one monthly eNewsletter and in one Fair Guide distributed during the Fair. Estimated distribution is 800,000 for both emails.
  • Photo inclusion and web links in blog posts related to the State Fair Wine Garden on BigTex.com.
  • Weekly Twitter campaign during the run of the Fair promoting the Selection with social tagging of wineries.
  • Weekly Facebook and Instagram campaign on “Wine Wednesdays” showcasing the wines and wineries with social tagging of wineries.
  • Blue Ribbon Selection featured on signage in the State Fair Wine Garden and on table tents.

 

Wine Garden Tasting Experience

The State Fair of Texas provides Texas wineries with the opportunity to introduce their wine to thousands of new potential customers. Each day of the Fair, four wineries can participate in paid sampling in the State Fair Wine Garden.

The concessions operator for the State Fair Wine Garden will purchase needed inventory to execute paid daily tastings from the selected wineries at standard wholesale pricing. The concessions staff will execute the pouring program, but wineries must provide a representative to educate fairgoers about their wine.

Wines will be sold in 1 fluid ounce samples, by the glass and by the bottle within the State Fair Wine Garden.

Participation in the Wine Garden Tasting Experience

  • Wineries must register to participate for the Wine Garden Tasting Experience within the deadline dates. Registration begins July 9, 2019 and will remain open until all slots are filled or until August 2, 2019.
  • The tasting schedule is built on a first request basis. A winery’s early registration date is a deciding factor if more than one winery requests the same date.
  • Wineries can request more than one date.
  • Wineries are required to provide staffing to assist with education. Credentials and parking for staff is provided. Wineries that fail to provide staffing will not be eligible for the program the following year.
  • Wineries can bring three to five wines for sampling. Wines that are sampled must use at least 75 percent of Texas grapes in production to qualify as a Texas wine.

Visibility for Tasting Experience Wineries
Wineries participating in this program are showcased during the 24 days of the Fair. Visibility includes:

  •  Complete listing of the tasting experience schedule on the State Fair of Texas Wine Garden page on BigTex.com.
  • The tasting experience schedule with web links in blog posts related to the State Fair Wine Garden on BigTex.com
  • The tasting experience schedule featured in the online Daily Schedule on BigTex.com.
  • Weekly Twitter campaign during the run of the Fair promoting the Tasting Experience participants with social tagging of wineries.
  • Weekly Facebook and Instagram campaign on “Wine Wednesdays” showcasing the wines in the tasting experience with social tagging of wineries.
  • Tasting Experience schedule featured on signage in the State Fair Wine Garden and on table tents.

Download our Flyer for more information

Click Here to Register Your Winery