Today, the State Fair of Texas® announced the launch of its 2025 official merchandise line, blending timeless tradition with fresh collaborations. This year’s collection includes apparel for adults and kids, home goods, and limited-edition keepsakes, available online now at BigTexStore.com and at seven locations across the fairgrounds during the Fair’s 24-day run, September 26 through October 19.
For over a decade, the Fair has partnered with Texas-based Kitty Keller Designs to create its highly collectible annual holiday ornament. Since 2013, these handcrafted cloisonné ornaments have become a must-have keepsake, often selling out before the Fair closes. Collectors can browse all past designs from the last 12 years here.
New this year, the Fair debuts an exclusive collaboration with Dallas-based lifestyle brand True Brvnd. Known for disruptive drops and a loyal following, True Brvnd will release the limited-edition “Howdy” hat on opening day, September 26. The hat will be available only on-site at the State Fair of Texas, with additional True Brvnd pieces available at truebrvnd.com.
“The State Fair of Texas is all about tradition, but also about creating new memories, and our 2025 merchandise line reflects that balance,” said Jennifer Schuder, SVP of Customer Engagement for the State Fair of Texas. “This year, we’re focused on offering our commemorative items that fans have come to love, while also introducing new audiences to our merchandise. We want to see everyone showing their Big Tex spirit and truly ‘wear the Fair.’”
The merchandise line is brought to life each year through the Fair’s partnership with Legends Global Merchandise, a leader in retail and merchandising solutions. Proceeds from merchandise sales directly support the Fair’s nonprofit mission of promoting agriculture, education, and community involvement.
Fairgoers are encouraged to shop early and show their Big Tex spirit, whether that’s grabbing gear now at BigTexStore.com or exploring the whole collection in person during the Fair’s 24-day run, September 26 through October 19. From longtime collectibles to fresh collaborations, the 2025 merchandise line is the perfect way to take a piece of the State Fair of Texas home with you.