TEXAS SIZED COLLABS
This year, the Fair is proud to celebrate two exciting collaborations that you won’t want to miss.
Bold and bright, with flair as big as in the Lone Star State: the newest collection of apparel and merchandise from the State Fair of Texas has arrived, bringing something for everyone who enjoys the Most Texan Place on earth. From stylish tees to comfy sweatshirts, trendy bags to exclusive headwear, and accessories for all occasions, this year’s must have fair collection is as iconic as Big Tex himself.
THE FUN OF THE FAIR
The Fair is fun, and the clothing inspired by that same energy and excitement should be equally as fun and eye catching. The Fair is proud to introduce our new 2025 apparel and accessory lineup. Vibrant colors, catchy fair sayings, and of course Big Tex himself – you‘ll find it all in this year’s new collection. Make traditions for the entire family and be proud to show the world you’ve been to the biggest State Fair in the world!
True Brvnd
The Fair unveils an epic partnership with Dallas-based lifestyle brand True Brvnd to create a distinct collection of headwear and an exclusive hoodie which all bear recognizable Fair elements, including Big Tex himself. The popular Howdy hat will be available only at the 2025 State Fair of Texas while the rest of the collection can be found on the True Brvnd website.
Shop the True Brvnd Collection
Kitty Keller Designs
For over a decade, the Fair has partnered with Texas-based Kitty Keller Designs to create highly collectible holiday ornaments. These handcrafted cloisonne ornaments have become must-have keep sakes, often selling out before the Fair closes for the year. Each ornament is hand painted with elements of the Fair’s yearly commemorative art, so each year is unique.
Shop the Kitty Keller Collection
STYLE FOR ANY LONESTAR ADVENTURE
From play to work and every situation in between – the is a State Fair of Texas shirt to turn the everday into a lonestar adventure. Pair with a blazer or jacket and your fair gear transforms into an all around modern style that is sure to turn heads!
HATS, HOLIDAYS, AND HOWDYS!
Our 2025 merchandise and apparel lineup goes beyond Fair styles to include exclusive holidays wear, hats for everyone in the family, and even clear crossbody bags that scream “Howdy!” Make the State Fair of Texas brand a year-round tradition in your wardrobe!
