Go behind the scenes at Matchbox Studio to discover how a collaborative team of designers developed the State Fair of Texas’ 2018 theme: Celebrating Texas Innovation. Jen and Jason from the Big Tex Team at the State Fair of Texas take viewers to Deep Ellum, a neighboorhood in Dallas, Texas, where they chat with Zack and Christian from Matchbox Studio about the various elements and design inspiration that went into the creation of this year’s theme artwork and the reveal video. They also discuss how the Fair’s annual theme has evolved over the years and share insight on why Texas innovation is the perfect fit for 2018.
Live with the Big Tex Team: Creating the 2018 Theme
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