Jess Sotero
Operations Coordinator
Jess wears many cowboy hats; being the operations coordinator, a mom to two boys, and a master cake baker, the things she is capable of are limitless. Jess started at the State Fair of Texas as a seasonal public relations administrative assistant, and as time went on, her dedication and love for the Fair spread far and wide, and she was brought onto the full-time team to work in the operations department. She has her hands full during the Fair season, no, literally—from picking up trip hazards to random trash along the Midway, she always keeps the fairgoer top of mind and takes great pride in keeping our Midway beautiful for folks young and young at heart. In her role as operations coordinator, she helps to foster relationships with ride owners, executing contracts, issuing credentials to operators, and so much more. She balances it all gracefully, and her team describes her as a diligent, hardworking team member that craves and perpetuates learning and inclusion in all things State Fair of Texas. When Jess isn’t busy with her daily tasks, she enjoys Stubby’s cinnamon rolls with sweet tea or grabbing some sweet corn from Mr. Salinas’ stand on the Midway. On behalf of the State Fair team, we are all thankful for everything that you do and look forward to creating more memories together at the most Texan place on Earth.