Become a sponsor of the largest State Fair in the country.


The State Fair of Texas is a spectacular showcase of exhibits, shopping, live entertainment, food and competition presented each fall at historic Fair Park, located just two miles east of downtown Dallas.

Sponsoring the State Fair of Texas provides a company with on-site branding and exposure and the opportunity to reach 2,402,199 fairgoers through face-to-face interaction and activation over the course of 24 days.  For complete details on the State Fair, its attendees and sponsorship benefits or contact Leslie Jefferson at sponsorship@bigtex.com.

Sponsorship Overview

Why Become a Sponsor?

The State Fair provides companies with the opportunity to reach millions of current and potential customers through on-site branding and exposure at the fair’s highly visible attractions.  Plus, the fair can provide face-to-face interaction and activation of your company’s product or service.

The State Fair will work closely with you to develop a program designed to:

  • • Drive in-store traffic
  • • Generate sales leads
  • • Increase product sales and awareness
  • • Create face-to-face customer interaction
  • • Enhance your corporate image

Each sponsor package is unique and developed to meet your marketing goals.  Sponsor packages at the State Fair of Texas begin at $20,000.

Each year, more than 60 companies understand the value and reach of the State Fair of Texas.  Add your company’s name to the list of current sponsors – become a State Fair partner today.

Current Sponsor Opportunities Sponsorship Overview Attendee Demographics