Sponsorship

Become a sponsor of the largest State Fair in the country.

The State Fair of Texas is a spectacular showcase of exhibits, shopping, live entertainment, food and competitions presented each fall at historic Fair Park, located just two miles east of downtown Dallas.

Sponsoring the State Fair of Texas provides a company with on-site branding and exposure and the opportunity to reach more than 2.2 million fairgoers through face-to-face interaction and activation over the course of 24 days.  Silver and Gold level sponsorships are perfect for companies looking for short-term activation at the Fair.  The Presenting and Title sponsorship provide custom opportunities for companies to build brand awareness and engage with attendees of the State Fair of Texas.

For complete details on the State Fair, its attendees and sponsorship benefits or contact Leslie Jefferson at sponsorship@bigtex.com.

Sponsorship Overview  Attendee Demographics  Fair Attendances
 

Sponsorship packages for Title Sponsors are customized to meet the marketing objectives of each sponsor. Benefits for sponsors at this level include the following:

  • Naming rights to a venue or attraction at the State Fair of Texas. Examples: Chevrolet Main Stage and Mattress Firm Illumination Sensation.
  • Promotional recognition (logo placement when available) on all references by the Fair of the named venue or attraction. Including:
    • Website
    • Visitor’s Guide
    • Social media mentions/tag
    • Email features
  • Daily mentions by Big Tex during the Fair recognizing Title Sponsors.
  • Logo inclusion on materials related to media plan:
  • Newspaper and print ads promoting the Fair
  • Collateral and direct mail pieces promoting the Fair
  • Creative for digital outdoor campaigns
  • Sponsor recognition with logo placement on the Fair’s website.
  • Sponsor recognition with logo placement on sponsor page of Visitor’s Guide.
  • Admission Ticket Package (up to 1,000 tickets) for distribution to employees, partners or for use in company promotions.
  • Dedicated online sales channel for discounted employee tickets.
  • Dedicated discount* Food & Ride Coupon sale for employees prior to the Fair. *Limited-time offer.
  • Access to commercial exhibit space for activation throughout the Fair.

Sponsorship packages for Presenting Sponsors are customized to meet the marketing objectives of each sponsor. Benefits for sponsors at this level include the following:

  • Presenting recognition for a venue or attraction at the State Fair of Texas. Example: Midway Powered by Oncor.
  • Promotional recognition (logo placement when available) on all references by the Fair of the named venue or attraction. Including:
    • State Fair of Texas Website
    • Visitor’s Guide
    • Social media mentions/tag
    • Email features
  • Daily mentions by Big Tex during the Fair recognizing Presenting Sponsors.
  • Logo placement on all local newspaper ads in the entertainment section promoting the Fair.
  • Sponsor recognition with logo placement on the Fair’s website.
  • Sponsor recognition with logo placement on sponsor page of Visitor’s Guide.
  • Admission Ticket Package (up to 500 tickets) for distribution to employees, partners or for use in company promotions.
  • Dedicated online sales channel for discounted employee tickets.
  • Dedicated discount* Food & Ride Coupon sale for employees prior to the Fair. *Limited-time offer.
  • Access to commercial exhibit space for activation throughout the Fair.

Sponsorship packages for Gold Sponsors focus on meeting the needs of sponsors interested in short- term activation. Benefits for sponsors at this level include the following:

  • Recognition as a Big Tex Education Partner. Logo placement on the Educators page on the Fair website and recognition onall communications to partner schools related to the State Fair of Texas school curriculum.
  • Sponsor recognition with logo placement on the Fair’s website.
  • Sponsor recognition with listing on sponsor page of Visitor’s Guide.
  • Admission Ticket Package (up to 200 tickets) for distribution to employees, partners or for use in company promotions.
  • Dedicated online sales channel for discounted employee tickets.
  • Short-term activation opportunity. Access to outdoor commercial exhibit space (up to 2,500 sq. ft.) for a duration of 3 to 14 days during the Fair.
  • Promotional support of short-term activation:
    • Listing on Daily Schedule for each day of activation
    • Blog post about activation on Fair’s website
    • Social media support of activation on the first day of activation (or as schedule permits) on Fair social media channels(Twitter, Instagram, and Facebook)

Sponsorship packages for Silver Sponsors focus on meeting the needs of sponsors interested in short-term activation. Benefits for sponsors at this level include the following:

  • Recognition as a Big Tex Education Partner. Logo placement on the Educators page on the Fair website and recognition onall communications to partner schools related to the State Fair of Texas school curriculum.
  • Sponsor recognition with logo placement on the Fair website.
  • Sponsor recognition with listing on the sponsor page of the Visitor’s Guide.
  • Admission Ticket Package (up to 100 tickets) for distribution to employees, partners or for use in company promotions.
  • Dedicated online sales channel for discounted employee tickets.
  • Short-term activation opportunity. Access to Outdoor commercial exhibit space (up to 1,200 sq. ft.) for a duration of 3 to 7 days during the Fair.
  • Promotional support of short-term activation includes listing on Daily Schedule for each day of activation.

Sponsorship Overview  Attendee Demographics  Fair Attendances