Texas Auto Show

The State Fair of Texas is home to the most widely attended auto show in the United States: the Texas Auto Show. The show offers 24 days, 9 acres of brand new automobiles, and millions of potential customers.

The Texas Auto Show has extremely high brand recognition among visitors and influences current and future new car purchases.  To inquire about space and rates, contact Kelly Pound at kpound@bigtex.com.

Who attends the State Fair Auto Show?

Studies conducted by Foresight Research found that new car buyers in the North Texas Area show attendance at the State Fair of Texas is a significant factor in subsequent vehicle purchasing decisions.


  • Gender: Male 51% – Female 49%
  • Household Income: SFT Auto Show attendees have incomes of: more than $50,000 (70%); more than $100,000 (12%); more than $150,000(12%).
  • Education: 57% have a degree of higher education.
  • Ethnic Diversity: 45% Caucasian; 36% Hispanic; 18% African American.


  • 85% of all Fairgoers attend the Auto Show.
  • Attendees spend an average of 2 hours 26 minutes in the Auto displays.
  • 79% of Fair attendees preplan their trip to the Auto Show which indicates high awareness of the show.
  • 31% of State Fair Auto Show attendees currently own or lease a luxury brand automobile.

Intent to Purchase

  • Intenders (guests with intentions to purchase a vehicle in the next 12 months) make up 51% of the Auto Show attendees.
  • 40% of show visitors added one or more brands to their consideration list as a result of interacting with the vehicles at the State Fair Auto Show.
  • 80% want to see the newest vehicles just introduced.
  • Show attendees were 50% more likely to be high level automotive influencers.
  • 55% of attendees are considering a luxury brand for their next purchase.

Exhibitor information regarding the 2018 Texas Auto Show

The State Fair Auto Show runs the 24 days of the Fair – September 28 to October 21, 2018.  The press day for the Texas Auto Show is Thursday, September 27, 2018.  All displays must be show ready by September 26, 2018 at 6 p.m. – the day before the press day.

Below are links to key information you will need as an exhibitor. If you have questions about the Auto Show, contact Kelly Pound at kpound@bigtex.com, or call 214-421-8728.

Exhibitor Rules & Regulations Floor Plans Exhibitor Supplier / Contractors