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Sponsorship Opportunities

Each sponsor package is unique. After understanding your marketing goals, the Fair builds a package combining exposure and branding with face-to-face customer interaction.

State Fair Sponsor Opportunities include:
      • Top o’ Texas Tower and various midway rides
      • Nightly Starlight Parade
      • State Fair tram system
      • Pan Am Arena, home to the featured animal shows and attractions
      • Five entertainment stages
      • Safe Kids (lost children) program
      • Celebrity Chef and Competition Kitchens
      • Food court and Big Tex® Choice Awards
      • Pee Wee Stampede and other kids attractions
      • BMX bike stunt show
      • Marine Corps Square
      • Texas Wine Garden
      • Magnolia Beer Garden
      • State Fair Big Tex Insider e-newsletter program

Download a complete list of 2016 sponsor opportunities.

Sponsor packages begin at $20,000 and may consist of any of the following benefits including commercial exhibit space. Contact Jennifer Schuder at jschuder@bigtex.com for information on specific opportunities and sponsor benefits.

      • 24 days of targeted sampling & display (additional fees may be required). Outdoor exhibit space can be arranged for your company to display and sell products, sample, conduct research/feedback surveys, and build your database through lead generation.
      • Promotional rights to develop effective promotions in conjunction with State Fair.
      • Category exclusivity to capture customer’s undivided attention.
      • Content integration opportunities with State Fair email marketing and social media programs.
      • On-site signage at sponsored venue.
      • Pre- and post-show announcements at sponsored venue.
      • Complimentary tickets & VIP parking for employee and client use.
      • Listing in official State Fair Visitor’s Guide. More than 600,000 distributed at gates and information booths throughout fair.
      • Logo inclusion on McDonald’s State Fair tray liners & bag stuffers. Major attractions and sponsors are listed on 825,000 tray liners and 1.1 million bag stuffers.
      • Logo inclusion in newspaper advertising.
      • Daily logo inclusion on electronic message boards located on the Fairgrounds.
      • Clickable logo on www.bigtex.com.

Download the 2016 Sponsorship Overview for complete details on sponsorship packages.